Friday, April 17, 2015

Week 10 - Business Newsletters

Newsletters can be a great way for a business to communicate with and involve customers in a business. The newsletter can be a way to capture attention and allow a customer to read more about different articles.

For our business, a quarterly newsletter would be a good time schedule. We'd target each season; winter, spring, summer and fall.  A standard set of sections could be used:

  • Client success stories - This section would highlight jobs that had been completed within the past season.  Pictures and client testimonials could be included to give clients ideas about how they could use our covers to protect their items from the sun, the rain, the wind, etc. 
  • Recipes - This section would highlight recipes that could be made for that season.  For example, recipes to brine and roast a turkey on the grill for fall, or summer  BBQ recipes using garden vegetables for summer, how to roast a lamb leg for Easter in the spring or how to roast a rib roast for Christmas on the grill for winter. 
  • Seasonal maintenance - This section would describe the maintenance that should occur on your  BBQ in the different seasons
  • Rub recipes - This section could detail various rubs for meats.
  • Events - A listing of BBQ related events coming in the next season
  • Coupons - This section could contain a coupon for a percentage off for new customers.
We could add a sign-up on Facebook and our website to gather email addresses. We could also encourage the recipients to share the newsletter with their friends. 

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4 comments:

  1. DanielleApril 22, 2015 at 1:48 PM

    I really like the client success stories section. That's a great idea to show the feddback for other's to refer to.

    ReplyDelete
  2. UnknownApril 27, 2015 at 1:20 AM

    Your newsletter would be very informative. I like that you would include a section based on success stories because it would bring a sense of community within your church. Keeping the public in the know of what you guys are doing and what other projects you have planned always keep the reader wanting to know more and even volunteer or inquire a way to get involved.

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  3. UnknownApril 27, 2015 at 5:11 PM

    I agree with you that newsletter is a great way to involve customers in a business. It really works! I like the sections that you choose for the emails, especially client's success stories and the recipes. Good job!

    ReplyDelete
  4. thebirdsareupMay 6, 2015 at 10:47 PM

    This is a very well thought out plan. Your direct connection to the seasons is smart because BBQ does change through the year.

    ReplyDelete

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